“Gemma’s expertise has been transformative for my business at Luxe Dublin. Through her insightful breakdown of business figures, she’s illuminated what works and what doesn’t. Her guidance has empowered me to understand my business at an unprecedented depth. From growth strategies to meticulous business plans, Gemma’s impeccable customer service and attentiveness have been nothing short of exceptional. Her impact has been invaluable in elevating my business.”

Ríanna Moore  (Owner – Luxe Dublin)

“Gemma worked closely with me and the team as we launched Pivot Health, a fast growing digital health company focused on the orthopaedic market. A super strategic thinker who does not mind getting into the weeds when needed. Strong on data, project management, business plan development and ops. I would highly recommend Gemma if you need someone to be a catalyst for a new business, revenue line or project.”

Stuart McGoldrick (Founder – Spectrum Life, Spectrum Health, Pivot Health)

“Optitech, and especially Gemma, has been a game-changer for my illustration and design business. Their insightful analysis and actionable suggestions helped me see my business more clearly, identifying areas for improvement and setting achievable goals. Gemma’s infectious enthusiasm and years of experience made the sessions both inspiring and encouraging. Optitech’s prompt and detailed responses, coupled with a comprehensive plan, showcased their commitment to client success. If your business feels stuck, I highly recommend Optitech for their expertise in pinpointing issues and providing tailored solutions. Thanks to them, I’m now on a more focused and productive path.”

Jen Farley (Author, illustrator, designer) Site

“I’d like to thank Gemma for her exceptional contributions to my retail business. Her expertise has been invaluable, transforming our traditional brick-and-mortar model into a successful online venture. Gemma meticulously analysed and crafted a comprehensive 5-year growth plan for Micheline Arcier, demonstrating a deep understanding of the retail industry and providing a strategic roadmap for our future. Her ability to translate complex data into actionable insights is remarkable. Additionally, Gemma’s pricing recommendations for hundreds of products changed our approach to ensure profitability and protect against loss-making discounts. Her attention to detail, foresight and impactful final output crystalised our decision-making process and I would recommend Gemma’s services to any business seeking success in today’s competitive landscape.”

Vicky McFayden (Owner – Micheline Arcier)

Aubree & Zoe (Owner – Doctor 1618)

After 30 years in business, I spent the last decade growing an eCommerce brand. When I decided to retire and sought an exit strategy, I turned to Gemma Barrett from Optitech.ie.

Gemma analysed my business, valued it, and prepared a Confidential Information Memorandum (CIM) to highlight its potential. She set goals to optimise sales, grow customers and position the business for sale. Gemma connected me with a tax advisor to explore CGT opportunities, leading to a more tax-efficient strategy.

Gemma cares deeply about her clients, understands their needs and you can trust her ability to get the job done. She is extremely efficient with her time.

I highly recommend Gemma and Optitech.ie.

Kate (Owner)